Ballarat East Medical
Strategy & branding for medical practice
Ballarat East Medical are a new business in an existing general practice. The challenge was to create a revitalised modern brand within an old location while adding fresh visual elements to incorporate a boarder number of service offerings. A green leaf represents a new open-minded attitude towards medical services with the reliability and knowledge of traditional medicine. The result is a strong and contemporary design that has the potential to grow along with the practice.