BOAA – Biennale of Australian Art
Big things for a new arts festival
The Biennale of Australian Art (BOAA) is the biggest show case of living Australian artists ever assembled. We were engaged to produced a huge array of communication material leading up to the inaugural festival in 2018. Core to our strategy was to showcase the depth and breadth of the offering by featuring as many different artists and their works in all promotions as possible. A vast array of collateral was produced: everything from press ads and media releases to short videos for social media and a 180 page print catalogue to commemorate the event.