Committee for Ballarat
A new focus and new direction
Committee For Ballarat is a progressive membership based organisation focused on being a conduit between community, business and local government. They approached us to develop visual messaging with a focus on expansion into the Western Region of Victoria. As part of the strategy to look beyond Ballarat the traditional Southern Cross inspired logo in their old brand needed to go. We undertook a rigorous brand strategy process that resulted in an exciting new logo and tag to represent connection of townships with Ballarat as the central connecting point.