New strategy & visual branding
Our brand work with Springs Medical was an exciting evolution of their practice. Our main brief was no red crosses or hands! We devised a communication system both deliberately modern and forward looking. After some deep strategic work we unearth brand strengths & messaging to support new core values. The visual branding represents pathways and connections with bright circles to represent individuals, resources and community groups. Our new tag line “we’re here for you” speaks to the core offering of user centered service and the heart of the Springs Medical team.