Taste Buddys

Strategy & branding for childcare food service

Emily came to us with a few name ideas and a brilliant concept: provision of high quality online food menu’s for child care centres.  We started with a brand strategy and naming process.  We unearthed brand values, mission and vision statements and used this information to create an iconic word mark for as visual identity.  The tagline “Your good food friend” captures the tone we wanted which is essentially a clear, clean and intelligent voice for a sophisticated diet conscious target group.