{"id":1389,"date":"2019-02-14T01:52:35","date_gmt":"2019-02-14T01:52:35","guid":{"rendered":"https:\/\/designscope.com.au\/?post_type=project&#038;p=1389"},"modified":"2019-02-21T00:31:40","modified_gmt":"2019-02-21T00:31:40","slug":"1389","status":"publish","type":"project","link":"https:\/\/designscope.com.au\/project\/1389\/","title":{"rendered":"Daylesford College"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_slider _builder_version=&#8221;3.9&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221;][et_pb_slide _builder_version=&#8221;3.9&#8243; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; background_color_gradient_overlays_image=&#8221;off&#8221; background_image=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DSC_flat-01.png&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; use_bg_overlay=&#8221;on&#8221; bg_overlay_color=&#8221;rgba(0,0,0,0.46)&#8221; use_text_overlay=&#8221;off&#8221; text_border_radius=&#8221;3&#8243; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; button_link=&#8221;#&#8221; background_color=&#8221;rgba(196,196,196,0)&#8221; background_video_pause_outside_viewport=&#8221;on&#8221; child_filter_hue_rotate=&#8221;0deg&#8221; child_filter_saturate=&#8221;100%&#8221; child_filter_brightness=&#8221;100%&#8221; child_filter_contrast=&#8221;100%&#8221; child_filter_invert=&#8221;0%&#8221; child_filter_sepia=&#8221;0%&#8221; child_filter_opacity=&#8221;100%&#8221; child_filter_blur=&#8221;0px&#8221; child_mix_blend_mode=&#8221;normal&#8221; text_shadow_style=&#8221;none&#8221; header_text_shadow_style=&#8221;none&#8221; body_text_shadow_style=&#8221;none&#8221; custom_button=&#8221;off&#8221; button_bg_use_color_gradient=&#8221;off&#8221; button_bg_color_gradient_overlays_image=&#8221;off&#8221; button_use_icon=&#8221;on&#8221; button_on_hover=&#8221;on&#8221; button_text_shadow_style=&#8221;none&#8221; box_shadow_style_button=&#8221;none&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.9&#8243; src=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DC-Logo-final.png&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.9&#8243;]<\/p>\n<h1>Daylesford College<\/h1>\n<h5>Once in a generation brand transformation<\/h5>\n<p>Daylesford Secondary College came to us with a need for change. The school had under gone many transformations in recent years. With a big rebuilding project due for completion, and evolution of teaching staff, a fresh approach was required.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.9&#8243;]<\/p>\n<p>We began by exploring school branding.\u00a0 There had already been 3 shield-based logos over the past 100 years.\u00a0 Was this approach still relevant? What was the new messaging?\u00a0 After many months of consultation &amp; workshops with students, staff, parents &amp; school board we transformed the brand to more closely align with the school in 2019.<\/p>\n<p>Our first recommendation was to remove the word \u2018secondary\u2019, who wants to be second?\u00a0 A new logo was next,\u00a0 the final result derives from several sources of inspiration and is steeped with symbology and meaning:<\/p>\n<ul>\n<li>Aerial architectural plans of the new buildings provided a source of inspiration, bold curved shapes representing the heart of Daylesford College.<\/li>\n<li>A meeting place to gather, learn, play, relax and build school communities is represented by intersecting \/ overlapping curved lines and open layered spaces.<\/li>\n<li>A vessel or receptacle of knowledge and learning had been key to previous logo\u2019s and was represented via the lower semi-circle.\u00a0 This shape also draws reference to the importance of water in the local environment.<\/li>\n<li>A lamp motif was core to previous designs, look closely there\u2019s the lamp!\u00a0 It signifies the holding of light and learning, creating a strong link to past logos.\u00a0 These are traditional symbols of knowledge which have been abstracted and transformed into a more modern context.<\/li>\n<li>The colours resonate with the new buildings: brick red for energy derived from the earth, midnight blue for emotional connection to place, cool grey for insight and clarity.<\/li>\n<\/ul>\n<p>This new branding will be implemented over the next 12 months across all school collateral. \u00a0\u00a0It is an exciting contemporary new direction for Daylesford College and a solution that truly reflects school values and future focused vision.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_testimonial _builder_version=&#8221;3.9&#8243; author=&#8221;Steve MacPhail&#8221; job_title=&#8221;Principal &#8221; company_name=&#8221;Daylesford College &#8221; quote_icon_background_color=&#8221;#f5f5f5&#8243;]<\/p>\n<p>We have had so much positive feedback on the school rebranding since we unveiled it to the school community.\u00a0 The most common comment is that everything we\u2019ve done is a fantastic fresh new start and has a strong vibrant feel.\u00a0 Thanks again for all your hard work at Designscope<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.9&#8243; src=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DSC_flat-01.png&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;2_3&#8243;][et_pb_image _builder_version=&#8221;3.9&#8243; src=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DSC1_web.jpg&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.9&#8243; src=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DSC2_2web.jpg&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.9&#8243; src=&#8221;https:\/\/designscope.com.au\/wp-content\/uploads\/2019\/02\/DSC_decal.jpg&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Daylesford College Once in a generation brand transformation Daylesford Secondary College came to us with a need for change. The school had under gone many transformations in recent years. With a big rebuilding project due for completion, and evolution of teaching staff, a fresh approach was required. <div class=\"et_pb_row et_pb_row_1 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> We began by exploring school branding.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[8,10,11,9],"project_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project\/1389"}],"collection":[{"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":9,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project\/1389\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project\/1389\/revisions\/1452"}],"wp:attachment":[{"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project_category?post=1389"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/designscope.com.au\/wp-json\/wp\/v2\/project_tag?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}